Author
Gavin Harris
Founder and Digital Marketing Consultant
With experience building websites stretching back to the late 1990s, Gavin brings a combination of digital marketing knowledge, commercial thinking and technical expertise to Plastic Box Digital Marketing.
He’s particularly interested in understanding what makes businesses different and finding practical ways to help their websites achieve more.
Born and brought up on the Isle of Wight, Gavin later attended Farnborough College of Technology in Hampshire and has strong connections with Berkshire, where he’s a volunteer director of community radio station B Radio.

Articles by Gavin
What your website cookie banner should actually doA cookie banner needs to do more than appear on the page. Understand what cookies do, when consent matters and why the choices need to work.Read the articleWhat data protection means for your business websiteYour website collects information when customers enquire, book or buy. Here’s what data protection means for those everyday interactions in 2026.Read the articleCould Google Ads work for your businessGoogle Ads can help people find your business when they’re searching for what you offer. Here’s how to decide whether it’s worth exploring.Read the articleWhy HTTPS matters for your business websiteHTTPS protects the connection between your website and its visitors. Here’s what that means, why it matters and how it fits into looking after your site.Read the articleWhy your WordPress website needs looking afterWordPress updates add features, fix faults and address security issues. Find out why deciding when and how to update takes more than clicking a button.Read the article
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